How Funny Makes Money

Many people know that The Second City in Chicago is a factory of funny, turning out some of the kings and queens of comedy since it opened in 1959. But did you know that funny makes money, too?

This isn’t an invitation to hit the road as a stand-up comedian, but a different take on doing business.

Kelly Leonard is helping lead the way in the application of comedy technology to business. That might sound funny, but he really is the executive director of insights and applied improvisation at Second City Works, which is a new offshoot of The Second City theater. He co-wrote the book Yes, And with the CEO of Second City Works, Tom Yorton, to share some of the principles of improvisation and how they can be applied to businesses and relationship-building.

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