Marketing Associate

About The Second City

Dedicated to entertaining, inspiring, and transforming through innovative live experiences, The Second City is the premier brand in improv and sketch comedy. With sold-out shows playing on resident stages in Chicago and Toronto; Second City’s Touring Theatrical companies also entertain an additional one million theatergoers a year around the globe. The Second City Training Center is the largest school of improvisation-based arts on the planet, with brick-and-mortar locations in Chicago, Toronto, New York and a virtual division offering accessible classes online worldwide. Second City Works, the B2B side of Second City, has brought award-winning improvisation and audience-driven techniques to over 600 Fortune 1000 companies, challenging businesses seeking a more collaborative culture to innovate through development programs, original digital and video content, campaign consultation, private events, and more.

For additional information on The Second City please visit: www.secondcity.com.

Position Summary

The Marketing Associate supports marketing efforts across The Second City’s live entertainment, training, and corporate businesses by executing campaigns, supporting sales initiatives, managing digital content, and providing administrative and event support. This role works closely with sales, marketing, and operations teams to help drive awareness, generate leads, and ensure customer-facing content is accurate and engaging.

The Second City Marketing team is excited to welcome a new team member during a period of growth and innovation. With increased investment in The Second City PLAY and The Second City Works, this role offers an opportunity to support high-impact marketing campaigns that drive audience growth, customer engagement, and revenue across two of the organization’s key strategic priorities.

The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple projects while supporting both strategic initiatives and day-to-day marketing operations.

Key Responsibilities

Campaign Execution & Email Marketing 

• Build, schedule, and execute email marketing campaigns across multiple business lines.
• Support audience segmentation, list management, and campaign deployment.
• Track campaign performance and provide reporting on key marketing metrics.
• Assist with the development and implementation of seasonal, promotional, and lead-generation campaigns.

Sales Enablement Support 

• Coordinate sales and marketing materials, presentations, and collateral.
• Support lead distribution processes and CRM data management.
• Assist with lead tracking, routing, and follow-up workflows.
• Partner with sales teams to ensure accurate and timely campaign execution.

Content & Digital Management 

• Manage website updates, content publishing, and quality assurance.
• Coordinate content review and approval workflows across departments.
• Maintain marketing assets, landing pages, and digital content libraries.
• Ensure brand consistency across digital channels and customer touchpoints.

Administrative & Event Support 

• Provide administrative support for marketing and sales initiatives.
• Assist with planning and execution of client events, conferences, trade shows, and promotional activities.
• Coordinate project timelines, meeting schedules, and internal communications.
• Support vendor coordination and marketing logistics as needed.

Qualifications

• 3-4 years of experience in marketing, communications, sales support, or a related field.
• Knowledge of digital marketing, lead generation, and campaign analytics.
• Experience with email marketing platforms and CRM systems, preferably Salesforce.
• Familiarity with website content management systems (CMS), preferably Marketing Cloud, HubSpot and/or Mailchimp.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills in English.
• Ability to manage multiple projects and deadlines simultaneously.
• Proficiency with Microsoft Office, Google Workspace, and marketing technology platforms.
• Experience supporting events, ticketing, or customer-facing programs preferred, but not required.
• Interest and experience working in live entertainment, education, hospitality preferred, but not required.

Core Values

The Second City is invested in evaluating candidate alignment with the requirements of the role and desired qualifications, as well as with our core values.  Our core values are:

• We are a Yes, And Ensemble
• We are all creatives
• We laugh together
• We are resilient improvisers
• We value our legacy

The Second City is an open, inclusive workplace and welcome applicants who bring along with them diverse life experiences, including every permutation of economic and cultural backgrounds, orientation, ethnicity and points of view. We strive to continue our efforts to work with people who may otherwise be marginalized or underrepresented in our business and around our community.