Transform Your Marketing Strategy with Customer-Centric Storytelling
Transform Your Marketing Strategy with Customer-Centric Storytelling
Crafting compelling, customer-focused messaging isn’t just a want—it’s a necessity. As brands grapple with a turbulent economy, the pressure to improve marketing ROI is higher than ever. Without effective communication that resonates with your audience, your marketing efforts fall flat.
At SCW, we empower marketing organizations to build authentic narratives that engage customers and elevate brand loyalty. Our storytelling workshops equip your team with improvisational skills to develop content that embodies your brand’s true values. Say goodbye to generic messaging and hello to strategies that drive growth through meaningful connections with your audience.
- Elevate Engagement: Learn to create content that genuinely reflects your brand, fostering a deeper emotional connection with customers.
- Boost ROI: Our tailored storytelling techniques improve the effectiveness of your marketing campaigns, ensuring every dollar spent has a measurable impact.
- Build Lasting Loyalty: Authentic narratives forge trust and promote loyalty, encouraging customers to choose your brand over competitors.
- Immediate Solutions: Our workshops are designed for marketing teams that need quick results—get actionable insights immediately.
Request a consultation today and start transforming your brand’s narrative into a powerful marketing tool!
What’s short, funny, and sticky?
Real Biz Shorts videos! They’re brief (under 3 minutes), funny (not work funny, but actually funny), and relatable. So people remember them. And because they’re based on shared work experiences, they kickstart better conversations between employees and management.
OUR LIBRARY
OUR LIBRARY
Our ready-made content library contains on-demand videos that address real business challenges. Created with world-class Second City Works talent, these videos use comedy to tackle sensitive, challenging issues like compliance, ethics, and workplace behavior in an engaging and memorable way. Our flexible licenses allow companies to integrate our content into their existing learning management system, embed our videos in other training materials, or deliver through our standalone platform… starting at $2 per learner per month.
Some examples of our ever-growing library include:
Microlearning
Real Biz Shorts is a library of microlearning content library that uses pro-humor to cut through snoozy business jargon. Covering topics ranging from ethics and compliance to talent development, these quick burst learnings cut through and connect to reinforce learned skills or teach new ones.
We’ve co-created these videos with hundreds of organizations to address only the most timely, relevant topics. Over 300 of the Fortune 1000 have used Real Biz Shorts, racking up more than 30 million views.
Mandated Training
We took our first step into mandated training with our anti-harassment program called “Your Best Defense”. Training on these topics is important, sensitive and sometimes… unfortunately, boring. We take on this complex topic with our time-tested methods in a program that educates, entertains, and uses humor to keep participants engaged and create behavior change.
Super Skills
Super Skills
With the complexion of today’s workforce continually evolving, teaching people how to work alongside one another is critical. We partnered with Radical Candor, to develop Improvising Radical Candor: a scalable, interactive workplace comedy series that teaches a management philosophy for specific and sincere praise, kind and clear criticism. Each 60-minute episode (think ‘Groundhog Day’ meets ‘The Office’) uses comedic storytelling with relatable storylines to drive home foundational skills such as soliciting criticism, giving praise and giving criticism.
Real Biz Shorts videos! They’re brief (under 3 minutes), funny (not work funny, but actually funny), and relatable. So people remember them. And because they’re based on shared work experiences, they kickstart better conversations between employees and management.
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Improvising Radical Candor
Improvising Radical Candor
Improvising Radical Candor is a scalable, interactive workplace comedy series in partnership with Radical Candor, a management philosophy for specific and sincere praise and kind and clear criticism. Each 60 minute episode (think Groundhog Day Meets The Office) uses comedic storytelling with relatable storylines to drive home foundational skills such as soliciting criticism, giving praise and giving criticism.
