"Yes, And" for Sales Effectiveness

Feb 2, 2015 Yes and Available Today

Description

Every seller has been there. It’s the meeting with 8 stakeholders, no one’s on the same page, and half the group is glancing not-so-furtively at their phones. The deal dies a painful death. Replay that meeting with Yes, And. You’ve listened carefully to your advocate about the competing interests at play. You change your presentation to a working session, inviting the customer to co-create. You bring an authenticity that subtly challenges the status quo. Smiles, handshakes, and even the Procurement guy comes around (well, maybe we’re not that good). Learn more about bringing Yes, And to sales - building the agility and resiliency your sellers need to succeed in a customer-empowered world.

About Yes, And

The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to co-create in ensembles, using philosophies that celebrate a "Yes, And" approach. They embrace authenticity and failure, and espouse the idea of "following the follower," which allows any member of the team to assume a leadership role.

For more than two decades, The Second City has taken these same principles in thousands of corporate clients, showing leaders how to apply the tools of improv to common business challenges. Here, for the first time, Second City executives Kelly Leonard and Tom Yorton describe how you can use the same skills that thrill audiences around the world to improve your emotional intelligence, increase creativity, and learn to pivot out of tight and uncomfortable situations. In this engaging, often humorous, and highly practical book, you will learn how to become a more compelling leader and a more collaborative follower by employing the seven elements of improv.

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