Tom Yorton, Second City Communications CEO, Discusses Branded Content, Social Media

Description

In the November 26, 2012 article “The Second City Communications CEO Tom Yorton On Making Content Pop For Companies, Too,” Yorton discusses branded content and social media trends in 2012 and how they will impact 2013. The article quotes Yorton as saying, “I’ve learned that social media tools and techniques are making it possible to reach internal and B2B audiences in new, fresh ways. Previously, we’d think of messages and videos going ‘viral’ in a consumer context only, but with the rise of the social enterprise, it’s possible to reach, engage and persuade internal and B2B audiences with the same kind of fun, interactive content that was once reserved for consumer marketing.” Later, Yorton reveals, “We’re actively developing our social capabilities in our branded content and internal communications work with corporate clients.”

More about Tom Yorton, CEO, Second City Communications

Tom Yorton has particular expertise at the intersection of marketing, communications, change management, and corporate training. His role at The Second City has been to evolve and grow the corporate division of The Second City into the largest and most diverse corporate comedy and improvisational training entity in the world, serving a broad range of Fortune 500 clients and nonprofit organizations.

Yorton’s background includes positions as a senior marketing executive at 3COM corporation and Sears, and as a vice president in the advertising firms Hal Riney & Partners and Ogilvy & Mather. He has experience in numerous industries, including high tech, Internet, retail, automotive, airline, fitness, restaurant, lodging, financial services, and healthcare categories.

Yorton writes and speaks widely on his undying belief in the power of improvisation and humor to improve individual performance and to transform organizations.

Tags

• Branded Content
• Social Media