Farmers Insurance

“Not So Great Expectations”



A leader in the learning space, Farmers Insurance has been working with Second City since 2007 to create learning content that goes beyond engagement into real results. Differentiation within the category is tough and Farmers aims to stand out through excellent customer service. They create ongoing programs that break through the noise of the enterprise and reach their far-flung workforce in a surprisng way.


When embarking on the topic of Customer Expectations, we knew we wanted content that went beyond “sticky” to “can’t get it out of my head”. Welcome to Expectations, the Musical – an episodic, Glee-style learning program that trains through storytelling and memorable, sing-along messaging.