Peach, Drop, Stop and Roll - Case Study
THE SHOW: A customized revue for Atlanta’s Alliance Theatre featuring holiday themes as well as satire on local Atlanta history, politics and traditions.
THE RUN: Originally scheduled for a five week run, the production was extended twice. This represented the second collaboration between The Second City and The Alliance.
THE SUCCESS: Great reviews; extremely strong ticket sales; and the beginning of a new tradition – The Second City is booked to return to the Alliance in 2010.
THE NUMBERS: 56 performances at the 200 seat Hertz Theatre in Atlanta with 90% capacity.
Atlanta Journal-Constitution Coverage
Creative Loafing Review