Social Media Week – Join Us for Improvised Innovation: The Chicago Tribune and The Second City – Sept. 20
Join us for a free Social Media Week event on September 20th – “The Improvised Innovation: The Chicago Tribune and The Second City.”
A 150 plus year old powerhouse newspaper and a 50 plus year old legendary comedy institution wouldn’t seem to have much in common, but a closer look at the two companies and their unique partnership provide a fascinating look at how the landscape of new media has fostered unprecedented collaborations and innovation.
The Second City has developed an improvisational methodology to create short form content and has applied this expertise to web-based entertainment properties and has integrated social media into its live stage productions. Further, Second City Communications – Second City’s corporate solutions division – has developed a slew of branded entertainment vehicles that have blended improvisation, social media applications and customized content in unique and provocative ways.